Media
RAM Penetrace provides a “Managed SaaS” solution. Many clients choose self-service, while others prefer our team to handle deliverables and training. The choice is entirely yours. As a general rule, all our services are designed to strengthen business KPIs. Every service includes three key components: (a) Data collection, (b) Analysis (often with AI built in) and (c) Smart reporting — delivered both online and in documents.
Media Reach & Conversion
Challenge
Within the digital space there are a number of technical types of measurements and the common denominator is that the information is not about people and their behavior across platforms.
Another challenge within Media Measurement is transparency and 3rd party independent auditing of campaigns- and site audience reach information.
Solution
We offer a Digital Media Audience Measurement that is based on real consumer behavior and how often they visit a site or are exposed by digital advertisement. Via a portfolio of panel partners and our own panels, our measurement follows passively our panelists digital life and their usage from different platforms and all information represents the local population.
We offer data collection and a toolbox that will enable publishers to learn all about their visitors/ readers. Here are a selection of popular and actionable insight:
Reach and gender.
Age, with up to 5 filters
Impressions, males & females
Frequency Reach, Frequency 1 – 5+
Average Frequency for all and by Male & Female
Accumulated net reach over a week or a month
All insight will be presented based on platform usage: Desktop, Table, Mobile, CTV and Other
Products
Media Reach and Conversion Report
Content Audience Report
Ad Effectiveness Test (for exposed visitors)
Use cases
An organization of several hundred news media (offline and online) in Europe use the platform to …..
A TV station needed a scalable and cost efficient delivery system for…..
Why us?
Scalable and cost efficient delivery process
Includes all types of media channels
Proven by well known publicists.
Ad Measurements
Challenge
Decades of experience have shown us that standardized ad effectiveness measurements are smarter than typical custom or manual approaches. A standard can either be our standard or your own, and results are automatically benchmarked against industry averages, your own historic performance, and selected past campaigns. This means you can identify improvements much faster.
Solution
Our online delivery platform allows clients to scale efficiently and maximise ROI. It works seamlessly whether you need three or a thousand measurements per year, operate in a single market or globally, and have one or ten thousand users. With low costs per measurement and high ROI, this service is designed to keep your CFO happy. Best of all, it measures effectiveness across all major media channels:
Broadcasting, streaming, online video
Radio, podcasts
OHH, retail media, public media
News, magazines (online and offline)
Online media: Meta, Google, SnapChat, TikTok..
Direct mail
Products
RAM Media Lite (subscription, RAM standard)
RAM Media PRO (subscription, RAM standard)
Campaign PRE test (PPP, client standard)
Campaign POST test (PPP, client standard)
Campaign MULTI test (PPP, client standard)
PPP: Pay per project
Use cases
Publishers use the platform to deliver large volumes of ad effectiveness measurements—often hundreds—in a highly cost-efficient way for their advertising clients. We frequently build and manage respondent panels drawn from their subscribers, viewers, or readers. This empowers sales representatives to demonstrate improvements for their advertising clients and highlight best practices both within and across product categories.
Agencies require a scalable and cost-efficient system for campaign effectiveness surveys. With our platform, consultants can access campaign reviews for their assigned clients, while showcases are available to support new business opportunities. A central library provides rankings and benchmarks across all campaign types and all clients.
Why us?
Fast and “hassle free” order to delivery
Scalable and cost efficient delivery process
Benchmark results
Includes all types of media channels
AI generated word clouds (open ended)
AI generated “key findings”
Proven by well known clients in 20+ years
BrandMaps
Challenge
Brand insight reveals how well your business competes in the marketplace, how to increase traffic (or prevent decline) from potential customers, and ultimately how brand strength drives sales. We provide a toolbox designed to address these business-critical areas.
Brand insight should never be reduced to flat curves or 58 PowerPoint slides. Instead, let us show you how the best-in-class brand managers work, using the following services available in our platform. We deliver:
Survey design
Data set-up: Panel set-up, data quality review
Automated calculations, e.g. driver analysis
Dashboard reports with sharing features such as online presentation, graph comments, PPT & Excel export.
Products
BrandMaps (subscription)
Use cases
Publisists and their sales representatives use BrandMaps as a tool for discussing future activities with ad clients. This has been very successful for our clients in terms of identifying new campaigns that solves a challenge shown in BrandMaps.
Why us?
High service quality. Client managers with experience in brand management.
Proven service in 15 years for market leaders and international advertisers
Cost efficient order to delivery
Media Content Measurement
Challenge
A growing number of publicists learn that algorithms and traffic based models is not sufficient to reach sufficient content usage and involvement. It is necessary to get first hand consumer & business feedback.
Solution
We provide publishers with article measurements (print and digital) are based on interviews with real readers. This enables the editorial team to understand their reader’s thoughts and feelings. With our database of 56,483 measurements and over 18 million interviews, they can benchmark results with industry best practices — or with your own history.
We provide our users with a turn key solution from panel access, survey, analysis and reporting. This is based on an automated report delivery and dashboard access that make it easy to work both fast and at scale. If you wish to go deeper, we also offer tailored analysis services.
Products
RAM Content Lite (subscription)
RAM Content PRO (subscription)
Use cases
Publishers use our measurements to understand which articles engage the most, and which can be improved. Editorial teams gain concrete insights that strengthen content relevance and quality.
Communications and marketing departments use the data to demonstrate the impact of their editorial initiatives — and to sharpen future content.
Media houses scale up to conduct hundreds of measurements per year. Through our platform, teams can share insights, best practices, and results in a cost-efficient way.
Why us?
Measurements based on real people
Benchmarks against the industry, yourself, or your own history
Automated reports and interactive dashboards
Access to RAM’s expert analysis services
Scalable — from single tests to thousands
Proven by well known clients in 20+ years
RAMetrics
Challenge
Many publicists have learned that sales meetings based on relevant and interesting insights, often generate a higher score on customer satisfaction, increased amount of orders and a longer customer lifetime. Their dream is to connect to a large database (such as RAM Penetrace) with data covering ad-, brand- and content measurements). A data service that basically is an easy to use toolbox to view, search, rank and compare them so that the sales team can use it for events and sales meetings.
Sales teams that are able to present useful meta analysis showing top and bottom ranked case examples, will have a better probability to gain new customers over time than those that do not have this privilege.
Solution
RAMetrics is the visualization and analysis tool that transforms the power of the publicists and our measurement database into actionable insights. With 265,000 measurements and 81 million interviews, RAMetrics lets you explore, rank, and analyze results across all types of content and advertising — all through a set of interactive charts and lists.
Products
RAMetrics (subscription)
RAMetrics introduction course
Use cases
Publishers leverage RAMetrics to track the performance of editorial content over time, benchmark article types, and identify what resonates most with readers.
Advertisers and agencies use it to compare ad formats, campaigns, and creative executions at scale, enabling evidence-based optimization.
Corporate and institutional usersrely on RAMetrics for strategic insights into communication effectiveness, audience engagement, and message impact.
Why us?
Access to one of the world’s largest databases: 265,000+ measurements, 81M interviews
Interactive charts and list views tailored to your needs
Save, share, and reuse customized data lists
Drill down from high-level overviews to individual articles, ads, or formats
Fast, scalable, and intuitive – designed for both depth and efficiency
Proven service for more than 15 years
Cost efficient order to delivery