Advertisers
We enable marketing teams to understand how much brands impact traffic and sales. Then we give you some well proven tools that will make sure that the brand strategy is successfully implemented - in other words; that you reach your objectives.
RAM Penetrace provides a “Managed SaaS” solution. This is simply a toolbox with data, analytical features and a user friendly online “cause & effect room”. Assistants will show you how until you want to be self served.
Boosting Campaign Performance
Challenge
Marketers are under constant pressure to deliver more effective campaigns. Yet results often fall short because the message doesn’t land, or the sender isn’t recognized. When the message is unclear or not understood, the ad fails to capture attention, because there’s no reason for people to engage with it. The good news is that in many cases, small adjustments can drive big improvements.
Global companies with multiple marketing teams often discover that some marketing teams underperform compared to the best in class teams. They need a common methodology and KPIs that enables them to compare and share successful campaigns as well as failures.
Solution
We offer an all-in-one platform for data-driven insights, analysis, reporting, and benchmarking – designed for both single campaign managers and multinational teams.
With our solution, marketers can:
Detect performance brakes early and act fast
Learn systematically from successes and failures nationally and across markets
Build a culture of continuous improvement and smarter decisions.
Products
Campaign PRE Test – test campaigns before launch (survey-based)
Campaign POST Test – evaluate campaigns during and after launch
Campaign Monitor – a global insight platform with search, sharing, and benchmarking.
Use cases
National furniture group: Used POST tests to identify weak elements. By cutting underperforming concepts, optimizing logo visibility, and refining creative solutions, they achieved significant uplift.
Nordic fashion brand: Needed a unified evaluation framework across markets. With Campaign Monitor, they established shared KPIs, a common results database, and stronger performance in previously underperforming countries – all within 18 months.
Why us?
All-in-one and fast order to delivery
Cost efficient and scalable globally
Benchmarking vs internal and industry standard
Works across all media channels
AI-generated word clouds and summarized findings that save time
Proven by well known clients
Monitoring Brand Attractive-ness and Customer Flow
Challenge
Most brand owners have a brand strategy. However, when measuring brand performance, we often find that these strategies are imprecise and open to multiple interpretations. Benchmarking performance against such vague strategies can easily mislead marketing teams and result in incorrect conclusions.
Another common challenge is that brand data—especially from brand tracker surveys—is often seen as “non-actionable”. The curves are flat, with minimal change over time, offering little insight for decision-making.
Solution
Brand insight shows how well your business competes in the marketplace, how to grow (or safeguard) the flow of potential customers, and ultimately how brand strength drives sales. Our toolbox is designed to address these business-critical areas. We deliver:
Survey design & review
Data set-up: third-party panel, quality review, automation of calculations and regressions
Upper funnel flow monitor: tracking your brand and all key competitors
Brand attraction monitor: measuring your brand against strategy, purchase drivers, and competitor performance
Products
Brand Monitor Lite (subscription)
Brand Monitor Enterprise (subscription)
Advisory Services.
Use cases
Telecom industry: A national telecom company with a “house of brands” uses Brand Monitor Enterprise to track brand performance across its portfolio. Monitoring brand perception enables them to identify which creative concepts to deploy in upcoming campaigns. The result has been significant growth across all brands.
Smartphone industry: A global smartphone brand had brand data but lacked actionable insight for campaign planning. By implementing Brand Monitor Enterprise across Europe, they now measure monthly improvements and make more data-driven campaign decisions. The results have impressed their CFO—and the team enjoys seeing real shifts in the drivers of sales, fuelled by their own marketing initiatives.
Why us?
Clear decision support designed to improve KPIs consistently.
High service quality: Client managers with strong experience in brand management.
Proven track record: 15 years of supporting market leaders and international advertisers.
Cost-efficient: Streamlined from order to delivery.
Brand to Sales Analysis and Campaign Planning
Challenge
Strong brands have a clear impact on both preference and sales. Yet many marketing teams struggle to document how brand building and media investments actually contribute to business results.
Solution
Through statistical models in our model studio, we uncover the connection between brand, preference, and sales – and how different media channels play a role. We can answer questions such as:
How does the brand impact sales over time?
Which brand attributes drive preference and consideration – and how does this translate into sales?
Products
Data set-up: A databook built with historical data and live integrations for continuous updates.
Brand model development: Creation of a transparent model fully owned by the client.
Penelytics: A simulation tool that supports decision-making and media planning.
Use cases
National retail chain: A leading furniture retailer developed a sales model for both its physical stores and its e-commerce platform. The result was an 8% uplift in sales from marketing activities—without increasing spend. They are now expanding the approach to regional-level models, involving 1–5 stores, to further optimise sales locally.
Bank/finance: A market leader mapped how brand KPIs are linked to preference and further to sales. Next, they analyzed which brand associations drive the KPIs, and how different media channels contribute. This provided the foundation for more accurate media planning.
Why us?
Continuous improvement: We don’t deliver one-off projects, but establish a process for ongoing development.
Scalable and cost-efficient: Our approach enables roll-out of analyses across markets in an effective and cost-efficient way.
Client ownership: The model is transparent and fully owned by the client.
Proven experience: We have delivered results for well-known brand owners.